Musician Analysis

Digipak Research

A digipak is a packaging in the style of a CD, to promote or signify a certain subject/object.

The key features of a digipak are: 

• The name of the artist or band to depict who is the musician/s of the album (usually very bright or bold). The font is important in portraying what the audience can expect from the album.
• A photo or picture that relates to the album in some way (most often the artist for promotion). The colours used could relate to the genre of music within the album, especially the kind of musician they are.
• The name of the album or maybe a featured single.
• A song list of the album.
• A barcode which holds the data to the object when purchasing the CD. 

The images used on the digipack determine the main message that is being portrayed to the audience. For example, the album above depicts Beyonce as a strong held and independent woman. She defines ferocious beauty that can be quite intimidating towards men. The colour and font reflects what is expected from the songs within the album. Beyonce's album is completely black and white with a few touches of gold, this could connote that her greatest hits are inspired by classical music. It also suggests, that although her image is changing, her music is still true to what she started out to believe in, maybe she is promoting the importance of respectable and distinguished woman. The visuals of Beyonce's image makes the album appealing to all her fans, and takes on board the marketing of her career.

Editing

I have just about come close to completing the music video. There were many shots I had to cut down or remove just to keep the editing on the beat and make sure the storyline was consistent. The message that I, as the artist, am singing about a female going through the same situation as me, has been made very clear within the music video. At the start, the idea did not seem very interesting or understandable. However, I overcame this issue by constantly coming back to the artist singing the song, and the character reacting to the song lyrics of some sort. My clips were moved around drastically but for the better. I will now focus on taking some different pictures for my digipack and focus on the upcoming evaluation of my music video.

Additional Filming

I recently filmed some more footage over the weekend. I filmed myself singing the song all the way through, I did this about 4 times; I used different angles, a change in code of dress and use of props to signify emotional expression.

I am focussing on the editing; my main aim to to establish the distinction between the performer/artist and the actress who drives the narrative forward.

Current Process and Limitations

At the moment, editing is going well, however, I still need to make the cuts parallel to the beats. I have added all the content on the time line and non-linear editing is working well for the narrative. Lip-syncing is still slightly patchy, therefore I have decided to film more performance in order to make the video look more like a 'music video'. I will be using myself as the performing artist, and I will use my previous actress as part of the narrative. This can make the video more interestong as there is an extra character involved, also there will be a wider range of foottage. This will jazz up the visuals more.

Continuing Editing

I am coming to the end of my editing process, the music video if very close to being completed. However, after discussing it with my teacher, I must reconsider some of the shots I am using. At the moment within the video, there is no metaphoric object or subject that the audience can cling onto while watching the sequence. I may even have to do extra filming over the Christmas holidays, however, I do not think this will be possible as my actress is busy and I have a short film to work on. Plus, I have to make my editing suitable to the beat of the music, at the moment it is quite distorted.  Although, the class has been given the opportunity to edit for the whole day, I am determined to finish and accomplish all I need to do within this time span.

Digipack Research

I have recently explored upon research for my upcoming digipack, I have found and analysed some albums of artists with a similar genre and sound to the music I am working with for the video. From this research I have gained some ideas and visions of what my digipack is going to look like, I have also taken some pictures that I will be using.