Digipak Research

A digipak is a packaging in the style of a CD, to promote or signify a certain subject/object.

The key features of a digipak are: 

• The name of the artist or band to depict who is the musician/s of the album (usually very bright or bold). The font is important in portraying what the audience can expect from the album.
• A photo or picture that relates to the album in some way (most often the artist for promotion). The colours used could relate to the genre of music within the album, especially the kind of musician they are.
• The name of the album or maybe a featured single.
• A song list of the album.
• A barcode which holds the data to the object when purchasing the CD. 

The images used on the digipack determine the main message that is being portrayed to the audience. For example, the album above depicts Beyonce as a strong held and independent woman. She defines ferocious beauty that can be quite intimidating towards men. The colour and font reflects what is expected from the songs within the album. Beyonce's album is completely black and white with a few touches of gold, this could connote that her greatest hits are inspired by classical music. It also suggests, that although her image is changing, her music is still true to what she started out to believe in, maybe she is promoting the importance of respectable and distinguished woman. The visuals of Beyonce's image makes the album appealing to all her fans, and takes on board the marketing of her career.