Evaluation Question 2: How effective is the combination of your main product and ancillary texts?

 Album:

-The front cover of the digipak is a close-up of the artist, the audience therefore link the importance of her and the music lyrics within the video.  The fact that the artist is looking down represents her vulnerability and thoughtful ways, which is the main focus of the video. This is shown within her lip-syncing and close-ups, also emotions are channelled through the protagonist which suggests to the audience that this experience is universal. However, I decided not to include her in the digipak because I felt that the artist was the one to be promoted.

-Within the songlist, again the artist is looking away from the camera which signifies her insecurity, in contrast, the music video involves a lot of the artist singing towards the camera, however, is it easy to see how defenceless she is in this situation. The flowers in the background promotes this sense of growth which is something the artist is looking towards, similarly in the music video towards the end both the artist and protagonist realise that their relationships are bound to work out; hence the note that states ‘I STILL LOVE YOU!!!’ The colours of the text connote nature, which is parallel to the growing flowers in the background.

-Within the disc tray: the artist is in the middle of the picture so the audience are instantly emerged into her appearance and body language. In the music video the protagonist represents the down feeling of not knowing where your relationship is going, she stands as the presenter of what the artist is talking about. There are similar shots in the music video of contemplation. As the music plays, the audience can ponder on how this is affecting the characters in the video and how it is developed in the digipak. I have used nature in the background to keep that notion of growth consistent., a subliminal message that happiness is inevitable. It also signifies isolation which is similar to the ‘rule of thirds’ I used in the video; the amount of space that is left for another person, reflects the lyrics.

-In the lyric booklet there is a use of an artificial background to connote this utopian and ideal world, which is shown within the lyrics of the song. The journey through London is indication of finding that destination. The camera is way of the artist looking at herself through the looking glass, this element of reflection is what the music video touches upon, hence the use of another protagonist.

Poster:

-As for text and colour on the poster, the name ‘Xaviera’ is written in a very sophisticated and slanted font to represent her delicacy, this is parallel to the picture of the artist with her head down. The colour represents power and independence as well as frustration and a high volume of emotions. In the music video this feeling is a constant catalyst to the narrative. This encourages the audience to feel sympathy for the artist, and ponder upon their experiences in the same situation.