Monday, 27 February 2012

Digipak Poster

I have been able to successfully complete my digipak poster, which promotes the album 'Beyond The Sunshine'. I have decided to go for a very simplistic notion, whereby, I have moved away from any use of visual effects. The title has been printed in purple to signify outstanding emotion; it represents power, ambition and independence but it also depicts frustration and gloom. There are contrasts and similarities to how it plays with the picture used; a juxtaposition. The picture shows vulnerability as she is looking down as if there is a conflict between the artist and the camera. Her costume consists of dark colours which in itself adapts to the winter, bleak background of trees with no leaves. This is a sense of loss and deprivation. The font promotes a sense of femininity and elegance, which is a hidden element of the artist. I decided to use sharp and black font for the advertising phrases to catch the audience's attention but also to provoke them to buy the digipak.

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