Digipak Poster

I have been able to successfully complete my digipak poster, which promotes the album 'Beyond The Sunshine'. I have decided to go for a very simplistic notion, whereby, I have moved away from any use of visual effects. The title has been printed in purple to signify outstanding emotion; it represents power, ambition and independence but it also depicts frustration and gloom. There are contrasts and similarities to how it plays with the picture used; a juxtaposition. The picture shows vulnerability as she is looking down as if there is a conflict between the artist and the camera. Her costume consists of dark colours which in itself adapts to the winter, bleak background of trees with no leaves. This is a sense of loss and deprivation. The font promotes a sense of femininity and elegance, which is a hidden element of the artist. I decided to use sharp and black font for the advertising phrases to catch the audience's attention but also to provoke them to buy the digipak.

Digipak Completed!

My digipak is now complete. I have been able to create a net of simple yet vibrant layouts. For two of the layouts I took a very incomplex approach to suit the style of the artist more, also it does not distract the audience from the artist; allowing more of a promotion to take place. For the front cover I used bright colours to contrast the background, therefore the titles become a focus for the viewer. I chose not to use any effects on the picture because I wanted the artist to be projected naturally, which relates to the image and music she is advertising. On the other hand, for the CD insert I used a watercolour brush effect to signify distortion and isolation. Photoshop allowed me to balance the watercolour effect with the picture.

The other two layouts have purposely been edited with artificial effects to depict this creative sense of surrealism. This juxtaposes with the subdued and mellow of the other two layouts. The message is that the artist is caught between two worlds of reality and fantasy that is having an effect on her life.

 

The finished product: