Research

My search for unsigned music artists is now over and I have chosen to work with Xaviera's song 'I Gotta Know'. As part of my planning, I have decided to analyse a music video of the same genre to my chosen music:

Beyonce

• American R&B artist, actress and fashion designer.

• Number one hits are ‘Crazy In Love’ and ‘Baby’ from her album debut.

• She holds over 9 Grammy Awards.

• The song depicts how Beyonce saw the monster that her boyfriend was hiding behind, that innocent looking face. And she is thankful that things didn’t get more serious with him.

‘Best Thing I Never Had’ Promotional Video

• Beyonce’s characters represent independent women who don’t need a man to make them happy. The lyrics along with her sarcastic edge promote the thin line between making mistakes and making the right choices. However, at the same time she is looking on the bright side of life.

• The editing is kept at an average pace; it is sometimes obtained with the beat of the song. This could relate to the calmness of the artist amongst the situation.

• A lot of light and simplistic colours are used such as white, gold and beige. This could signify elegancy over heartbreak, and a new beginning. The use of Beyonce wearing a wedding dress by the sunset depicts that she has moved on and is happy. It is a ‘in your face’ concept.

• Lyrics such as “you don’t deserve my tears” gives off this message, that she is a better women than that and shouldn’t have to waste time on someone who belongs to her past.

Analysis of CD cover

• She stands out from the simple and unusual backdrop of the shower.

• She looks quite dominating with the strong uphold of her body language, her own reflection in the mirror could signify how she sees herself that way also.

• The use of the lipstick title ‘King B’ signifies rebellion with graffiti but also power. Although Beyonce is a female, she represents herself as a king, which stands for utmost authority amongst everyone.

• The black titles are bold, simplistic and sophisticated.

Analysis of ‘4’ Promotion

• Once again, bold and eye catching yet sophisticated and simplistic titles. Defines her new look back from ’Crazy In Love’ where she used a lot of bright colours and more of an urban feel.

• Both pictures of Beyonce look strong and powerful. However, the top right hand picture shows slight vulnerability judging by her blunt facial expression and hands behind her head. This is a contrast towards the message she is sending out in the song plus her opposing body language.